TCC entered the television market by doing the seemingly impossible: a corrupt government

TCL has become one of the big discoveries of 2025 in the TV market thanks to its commitment to Mini-LED screens in...

TCL is a bright spot in the 2025 TV market with its commitment to mid-range Mini-LED screens.

This commitment to bringing advanced technology to the middle class has caused the Chinese brand's sales to skyrocket and has become one of the main rivals to beat manufacturers such as Samsung or LG, whose sales share has decreased in the middle class TV.

As a result of this employment, our readers chose 2025 Nordvpn's top-rated and medium-sized TVs. What is TCL's success story?

TCLFOF key

For many years it has been seen as the second Chinese brand in cheap TVs in Spain.However, its real position is far from the point of view: one of the three largest television manufacturers in the world, behind Samsung and very close to LG in any year.

According to Omdia and Counterpoint, both TCL and Hisense have overtaken LG in terms of shipments in key segments such as advanced TVs (mini-LED, large diagonal and large range).In this segment, TCL already has a 19% global share, and its revenue share has increased from 13% in 2024 to 16% in 2025, reflecting its growth in the mid-range TV market and increasing sales volume.

The beginning of TCL's expansion is in the local Chinese market, from the government's funding, which has built a pad to fund the expansion of the brand in other markets around the world.

As Omdia's analysis points out, the big turning point for TCL will come as the domestic Chinese market, its main engine until then, has slowed its growth.In 2025, domestic sales fell 12.2% year over year, partly due to the end of incentives and subsidy programs that boosted demand.

This slowdown is surprised with his homework in the international market, so in the face of the slowdown in China, TCL had no choice but to turn to other markets.And this is where the resize begins.

Europe, North America and Latin America have become its new growth scenario.In a global context, where the global shipment of TVs decreased by 0.6 percent in the third quarter of 2025, TCL managed to grow by 2 percent, and not by luck, but by a very good strategy that combines price, technology and brand visibility.

Spain is a strategic commercial laboratory for TCL, where it offers a strong mid-range, a market that is more focused on sports in general and soccer in particular (with sponsorships for the Spanish team) and an aggressive presence in stores.The result is that TCL is already competing almost with brands like Samsung, LG and Xiaomi with mid-range offerings.Especially in the annual sales platform in several large format categories with 77" models.

The secret of TCL's success

TCL's entry into the TV market There is one common thread if there is no one person who is responsible for explaining TCL's growth.

One of the keys is provided by a small LED panel.Until two years ago, mini LED was almost the exclusive domain of high-end products from Samsung, Sony or LG.But tcl (love it), has brought it to the middle.This is possible because its cost has decreased and it has become an affordable option.

Suddenly, a TV with impressive brightness, good contrast and more dimming zones than traditional LEDs stopped costing thousands of euros.

It has the ability to create a catalog that is competitive not only in terms of price, but also in terms of quality technology.

This variety of diagonals allows it to reach those who want a television with more inches for less money, and those who are looking for picture quality without paying more oked prices.

This is important in TCL's way to maintain low prices for technology such as mini led, which provides a visible leap in image quality.While brands like Samsung, LG or Sony differentiate themselves through their own processors and algorithms, TCL chooses all the way: Control everything from the factory, but focus on the Hardware (panels) that are controlled.

Therefore, TCL TVs do not have image processing or algorithms as sophisticated as Samsung, LG or Sony, who have devoted their efforts to developing them.At the moment it is not their battleground.Their focus is on the mid-range and volume, where good "high enough" quality beats any AI algorithm.

This strategy eliminates intermediaries and significantly reduces the cost of each panel.Their production of mini LED screens increases in 2024 and 2025, which allows them to amortize the technology by applying tight margins and making it cheaper even though the competition has its premium models.

Tc's tepologis consider their price to be rudik from xiaomi in cell phone a few years ago.The strategy is to remove the unit without limits until it divides the market, from there, from here the step towards investing in R & D. In a sense, TCL is already in the second step: spreading the market.

All of this is happening just before the 2026 World Cup, an event that historically boosts sales of large TVs.And there TCL has the ideal product: large format Mini-LEDs at prices much lower than the competition and with a brand image close to viewers of this type of sporting event thanks to the unconditional sponsorship of La Roja.

Imagine |, Tll

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