The Galaxy S26 series saw double-digit growth in pre-orders, with the Galaxy S26 Ultra chosen by over 70% of customers, as was the Galaxy Buds4 series with audio.In Europe, the Galaxy S26 Ultra increased in price by more than 20% compared to last year
The Samsung Galaxy S26 series and the Galaxy Buds4 series are now available worldwide
Pre-orders for the Galaxy S26 series grew by double digits, with more than 70% of customers choosing the Galaxy S26 Ultra, as well as the Galaxy Buds4 series with immersive audio.
In Europe, Galaxy S26 Ultra gets 20% more bookings than last year
Seoul, Korea, March 11, 2025 - Samsung Electronics Co., Ltd. today announced the worldwide availability of the Galaxy S26 Series and Galaxy Buds4 Series. As Samsung's third generation AI smartphones, the Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 deliver the most intuitive and proactive Galaxy AI[1] experience available today.It helps users get more done with fewer steps. After the recent Galaxy Unpacked event, the Galaxy S26 series generated outstanding initial demand.With sales previously surpassing previous records and achieving double-digit growth, the premium Galaxy S26 Ultra has quickly become a standout model, being chosen by more than 70% of users who made reservations both in Spain and globally.
In Europe, the Galaxy S26 series has outperformed bookings year-on-year since its announcement.Galaxy S26 Ultra bookings have seen a 20% increase over the Galaxy S25 Ultra across Europe, as well as a 10% increase in bookings compared to 2025.
Galaxy S26 Ultra, leading innovation
Galaxy S26 Ultra brings together Samsung's most advanced innovations in one device, with powerful performance, an industry-leading camera system, a more intuitive Galaxy AI and the world's first mobile phone with an integrated privacy screen[2].
The Privacy Screen has received widespread acclaim since its introduction, a revolutionary breakthrough in display technology that fundamentally changes the way privacy is protected at the pixel level on a phone.Designed for everyday situations, it combines hardware and software to protect privacy without compromising the viewing experience.
Designed for all-day performance, the Galaxy S26 Ultra includes the highest level of power we've ever seen in the Galaxy S series. It's powered by a custom mobile processor, the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy [3], which offers significant improvements [4] in CPU, GPU and NPE, delivering a more immersive experience.
The Galaxy S26 Ultra also combines Samsung's most intuitive and easy-to-use AI technology to date.Things like Now Nudge[5] provide actionable, context-sensitive advice, while Now Brief[6] displays periodic reminders about important events.In addition, many AI agents [7] help users to complete tasks more easily, either with one button or voice commands.
The Galaxy S26 Ultra continues Samsung's flagship camera system, combining capture, editing and sharing into an integrated and intelligent workflow.Video with Nightography[8] brings images to life even in low light, while Super Steady[9] has a new vertical lock option that provides greater stability even with strong movements.Editing is also easy and direct.With the enhanced Photo Assistant[10] feature, users can refine images and express their creativity simply by describing what they want in their own words.Meanwhile, Creative Studio[11] lets you turn ideas into sophisticated visual content, from posters and invitations to custom wallpapers.
Galaxy Buds4 series, great hi-fi sound with computationally appropriate design
Users can expand the capabilities of the Galaxy S26 series with the new Galaxy Buds4 series, which integrates Samsung's most advanced innovations in sound and wearable comfort in one seamless experience.The Galaxy Buds4 and Buds4 Pro offer great Hi-Fi sound and comfort for everyday use, achieving the best listening experience yet within the Galaxy Buds family.The Buds4 series includes a new iconic blade design, with the engraved pressure touch controls [12] and a very slim ergonomic fit.This design was developed by analyzing hundreds of millions of ear shape data worldwide and performing over 10,000 simulations[13] to maximize comfort and all-day use.Buds4 Pro hardware and software innovations, such as a larger subwoofer, improved adaptive equalization and active noise cancellation [14], deliver a rich and full sound in line with the original recording.Thanks to the integration of several artificial intelligence agents [15] and intuitive hands-free controls, the Buds4 series becomes a natural support for the Galaxy S26 series and expands the daily experience beyond the smartphone itself.
Starting March 11, the Galaxy S26 series [16] will be available from carriers, retailers, and Samsung.com.All models share a unified design language and are available in Cobalt Purple, White, Black and Navy Blue in addition to Samsung.com exclusive Rose Gold and Silver Grey.
The Galaxy Buds 4 series is offered in two models, the Galaxy Buds4 Pro and Buds4, in black and white with a subtle matte finish, in addition to an online exclusive rose gold for the Buds4 Pro.
For added peace of mind, Samsung Care+[17] offers comprehensive coverage that protects the quality of devices, including quick repairs for accidental damage, extended warranty, and expert support available at home and abroad.
For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit the Samsung Newsroom, SamsungMobilePress.com, and Samsung.com.
[1] A Samsung account may be required to use some AI features.Samsung makes no promises, guarantees or warranties regarding the accuracy, completeness or reliability of results provided by AI functions.Availability of Galaxy AI features may vary by region/country, OS/One UI version, device model and carrier.
[2] The world's first privacy screen integrated into a smartphone.It should be activated in the Privacy Screen settings that control the different views of the screen to limit peripheral vision.Some changes in image quality may occur outside the range of vision.When turned on, some information may still be visible to others depending on the viewing environment, such as the angle or brightness.Caution is advised when disclosing sensitive information.
[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its affiliates.Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.
[4] The processor performance improvements shown are comparable to the Galaxy S25 Ultra.Actual performance depends on user environment, conditions, and pre-installed software and applications.
[5] Nov Nudge requires a Samsung account login.Available features may vary by country, region, and language.Featured text messages are currently available in Samsung Messages and select third-party messaging apps, including Google Messages and Google Chat.Available subject to availability at the time of product delivery.Subject to change without notice.Nov Nudge's photo sharing feature works by analyzing the potential content of an image.The accuracy of the results is not guaranteed.
[6] A short item now requires a Samsung account.Service availability may vary by country, language, device model and application.Some functions may require a network connection.The description of photos provided by Moments may not match the user's intent.Notifications must be enabled to be used as cached data.Cached data is available in notifications from supported apps, Messages, Gmail, and Samsung Wallet, and data collected in Gmail only works if the user gives permission to read Gmail's smart data.The stored backup data is only available in backup confirmation messages.
[7] Availability may vary by region/country and language.
[8] Results may vary depending on lighting conditions and/or shooting conditions, including multiple subjects, out of focus, or moving objects.
[9] Ultra stable results may vary.It depends on the editing method and/or shooting conditions.
[10] Photo Assistant may require network connection and Samsung account login.Service availability may vary by country, language or device model.Photo Wizard can create a resizable photo.After saving, a visible watermark will be added to the image to indicate that the image was generated by AI.The accuracy or reliability of the generated result is not guaranteed.
[11] The Creative Studio feature requires a network connection and a Samsung account login.Service availability may vary by country, language or device model.The accuracy or reliability of the results produced is not guaranteed.Sticker sets are only compatible with Samsung Keyboards and can only be shared using the Quick Share feature with other Galaxy devices running One UI 5.0 or higher and with the Quick Share app version 13.8.50.x or later installed.
[12] Galaxy Buds can connect as Bluetooth audio regardless of operating system, but must be paired with a smartphone running Android 10.0 or higher and at least 1.5 GB of memory to configure advanced settings.Advanced settings in the Quick Panel or Settings Buds menu include Volume Control, Adaptive EQ, Pinch Control and Software Update.Some features are only available on compatible Samsung Galaxy smartphones.Android is a trademark of Google LLC.
[13] Based on global edge data research conducted by Samsung Design Innovation Center.
[14] Available on Buds4 Pro.
[15] A compatible Samsung Galaxy phone is required to use AI features.
[16] Availability may vary by country, region, and carrier.
[17] Availability may vary by country, region and carrier.Color availability may vary by country or carrier.
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